击败华为？
公司内部网上留言很多，总结一下看看colleague有哪些观点 :)
1. The MAIN POINT is that industry leaders have steered away from direct price-on-price confrontation whith chineese companies where value is destroyed and lead their industry into a new direction.
2. Attract Huawei key people by exremely good conditions (believe it or not, the salary level in Ericsson China is not as competitive as Huawei's now), that's one of the reasons we keep on loosing colleagues to Huawei.
3. Combine the R&D function more closely with the local marketing and sales; one of the most frequent critisms from customer (like China Mobile) when compares Ericsson to Huawei is that Ericsson takes longer time to response to they needs than Huawei. There are several Ericssson R&D centers in China already (still expending), but they can only get projects from Sweden, we first line account people has diffcult to get their help soon enough, sometimes it goes very critical.
4. Encourage and amplify innovation. I can't agree more that the greatest advantage of Ericsson versus Huawei is our innovation, which is still big now. Huawei's half-military culture can never be as creative as Ericsson's culture. But how to utilize this advantage to the maximum extend, it seems need real serious strategic changes.
5. Using enemy's measures to counter back themselves
6. Open up - release code! This destroys value for competitors and brings on developers (see symbian, or eclipse, or linux, etc.) By giving away code Ericsson becomes the place for developers to turn when they need components or tools, they do free work for Ericsson.
7. Stop knowledge transfer - Ericsson lays off smart engineers, they go right across the street to Huawei. This transfers know-how and ability as well as IP to Huawei. Large companies everywhere lay off people when times are bad, but you have to think strategically. Hire smart, hire for the long term, keep good people even in bad times. Good engineers are hard to find and Ericsson has laid off many good engineers, this might come back to hurt them later on, but the worst damage has been creating a mini-Ericsson inside Huawei.
8. Focus on quality, not price - Price is always going to erode, whether it is Huawei, ZTE, or Nokia Siemens. Don't focus on price instead focus on quality and value for money. It Huawei makes bad products they may gain market share at first, but they will wilt over time if customers are not pleased with quality.
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